Невисокий попит на BMW 7-й серії останнього покоління неприємно здивував босів баварського концерну, що розраховували,
що сміливий дизайн укупі із традиційною технічною досконалістю залучить багато нових клієнтів. «Сімка»
вийшла занадто футуристичной, у той час, як конкуренти - Audi і Mercedes - лише злегка освіжили імідж своїх
люкс-седанів, залишивши недоторканими класичної строгої лінії. Улітку цього року BMW випустить на ринок оновлену
«сімку». На шпигунських фотографіях автомобіля добре помітно, що його дизайн стане набагато спокійніше,
изящнее й суворіше. «Ніздрі» ґрат радіатора стануть ширше. Зміниться форма бамперів. Не таким незграбним буде задок.
Заново перемальовуючи «сімку», дизайнери BMW орієнтувалися на конкретні претензії потенційних клієнтів.
Дещо довелося поміняти й у салоні, знову ж у відповідь на критику. Насамперед претензії стосуються інтерфейсу
I-Drive - самої помітної беэмвэшной розробки за останні роки. Багато власників «сімок» незадоволені тим, що ця
система недостатньо зручна в користуванні. Тому на нових автомобілях, які з'являться в продажі влітку, буде
застосований I-Drive нового покоління, що вже використається на новій «п'ятірці». Рестайлинг буде не тільки зовнішнім. Обсяг
4,4-літрового двигуна V8 збільшать до 4,8 л. Завдяки цьому його потужність зросте до 400 л.с. Удосконалять і
флагманський 6-літровий двигун V12, що одержить систему безпосереднього упорскування. Всупереч очікуванням фанатів
марки, мотор буде помірковано форсованим - магічні 500 л. с. баварці приберегли для Rolls-Royce Phantom.
Невдача з 7-reihe змусила BMW провести реорганізацію всіх своїх дизайнів-відділів. Автор дизайну «сімки» і
творець нового фірмового стилю BMW Крис Бэнгл незабаром піде зі свого поста шефа-дизайнера, однак залишиться в
компанії. Бэнгл стане директором BMW Group по дизайні й буде координувати роботу дизайнів-відділів всіх
підрозділів баварського автогиганта (у кожної з марок, якими володіє BMW, тепер буде своя власна
дизайн-студія зі своїм керівником). Місце Бэнгла займе Эдриан ван Хоойдонк, що раніше очолював каліфорнійську
дизайн-студію BMW. За зовнішність Mini буде відповідати Герт Фолькер Хильдебрандт, за Rolls-Royce - Иэн Кэмерон, за
мотоцикли BMW - Дэвид Робб, а за BMW Motorsport - Ульф Вайдхейс. Нова «сімка» - не єдиний сюрприз, що
баварці готовлять своїм потенційним клієнтам. Восени компанія розсекретить нову «трешку». Сама популярна модель
BMW одержить повністю новий дизайн у дусі «п'ятірки» і «сімки», збільшену колісну базу для більшого комфорту
пасажирів, I-Drive, нову шестиступенчатую КПП плюс секвентальную трансмісію DSG (Direct Shift Gearbox), а також
електрогідравлічні гальма. Цікаво, що швидше за все в гамі BMW більше не буде M3. Справа в тому, що
спортивні купе й кабріолет нового покоління на базі «трешки» одержать індекс M4. Нові «эмки» приїдуть в 2006 році.
BMW попрацювала над помилками
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