Продажу нової моделі VW Golf V по каналах непрофільного торговельного оператора Quelle не виправдали
своїх надій, заявив офіційний представник Quelle. За його словами, вони сильно відстають від
реалізації цих машин через салони офіційних дилерів. Нагадаємо, що Quelle, не будучи в дилерських відносинах ні з
одним з автовиробників, торік почав продаж машин на свій страх і ризик. Магазин
займається реекспортом автомобілів з Іспанії, Бельгії, Італії й інших країн ЄС, де їхня вартість нижче, ніж в
Германії. Його пропозиція на німецькому ринку привлекательнее, чим у салонах офіційних дилерів. Наприклад, модель
минивэна Ford Galaxy Trend у магазинах Quelle відпускається за 25 908 євро - на 22% нижче, ніж у дилерів, а Renault
Megane Grandtour пропонується за 17 426 євро - на 14% дешевше. VW Golf коштував в Quelle на 10% менше, ніж в
автосалонах. Тим часом після оголошення знижок у розмірі 1225 євро за кліматичну установку на
моделях Golf ціна автовиробника стала порівнянної з тої, по якій торгує Quelle (більш докладно новина "На
авторынке Німеччини почалася війна цін" від 5 лютого). Торговий дім, за заявою його представника,
вирішив сконцентруватися на продажах прямого конкурента Golf нової моделі Opel Astra, що заявлена до
виходу на ринок у березні. Пропозиція Quelle із продажу Opel Astra стартує наприкінці лютого, автомобіль можна буде
замовити на сайті магазина в інтернеті. Торік на сайт Quelle прийшло близько 300 замовлень на
покупку автомобілів, з них 30 на новий Golf V. Це втроє менше, ніж ми очікувалося, заявив представник торговельної
фірми.
Quelle знімає із продажу Golf
By admin - Posted on февраля 2nd, 2009
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